Tutoring a baby to make them an 'English gentleman' - Is it worth the money?

"A family based in north London seeks an extraordinary and experienced tutor to support their youngest child on his first steps to becoming an English gentleman."

When reading this advert, you would be forgiven for skimming over the words "first-steps", as a turn of phrase.

But, it could be the most significant part of this unique job advert, as it seeks to find a tutor for a one-year-old.

Hundreds of applications have now been submitted since the anonymous family published their request for the £180k-a-year tutor, who has to be "someone very special".

Over the last few weeks, the advert has gained attention across the media, with many questioning why?

Adam Caller, CEO and founder of Tutors International, which is assisting the family in their search, said despite initial scepticism, he found the idea "far sighted", and "progressive".

When he met the family, he said they appreciated the unusual nature of their request, and how young their son is.

However, they explained that they "didn't want to wait any longer" to get a tutor, as they had waited until their older child was five, and by that stage "cultural bias had already set in".

But what does the family mean by "cultural bias"?

It's "everything", Adam replied. "The way you eat, the way you speak".

He said the older sibling had picked "really subtle, non-verbal cues" from the family, and had adopted their cultural ways. The family told Adam they did not want history to repeat itself with their new baby.

The plan: To bring in a British tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.