MrBeast Expresses Concern Over the Rise of AI-Generated Content
The world’s most popular YouTuber, Jimmy Donaldson (MrBeast), has expressed serious concern about the growing influence of generative artificial intelligence (AI) in the content creation industry. According to him, the rapid development of AI that can produce full videos from simple text inputs poses a major threat to millions of creators who depend on digital content for their livelihoods.
Recently, OpenAI’s Sora, a new AI video generator, sparked global attention for its ability to recreate realistic scenes — and criticism for potentially enabling the reproduction of copyrighted material and characters.
Posting on social media, MrBeast questioned the future of human creators, asking:
“What happens to people like me when AI videos become as good as normal ones?”
His comment echoes widespread fears about how AI could reshape the creative job market, particularly in the film, gaming, and entertainment sectors — where debates and strikes over AI usage have already occurred.
Despite the concerns, AI has also become a powerful tool for creators. Platforms like YouTube now offer AI-based services, including Google’s Veo, to help generate videos, subtitles, ideas, and even scripts automatically. Some channels even publish fully AI-generated content, such as ambient “sleep videos,” says Prof. Lars Erik Holmquist of Nottingham Trent University.
According to Holmquist, “AI makes creativity far cheaper. Those who learn to use it effectively will benefit the most — at least in the short term.”
However, he also believes that creators like MrBeast are unlikely to be replaced soon. “His content is based on real human challenges, reactions, and risks — something viewers won’t find engaging if it’s artificial,” he explains.
MrBeast himself has experimented with AI before. Earlier this year, he introduced an AI-based thumbnail generator, but after backlash from other creators over copyright and ethical concerns, he removed the tool and replaced it with links to human designers.
It’s still unclear whether MrBeast’s own videos were used to train AI models like Google’s Veo, which reportedly uses a subset of YouTube’s video database.
While AI continues to advance, creators like MrBeast are urging the industry to consider ethical use, fair credit, and sustainable practices — ensuring that technology supports creativity rather than replacing it.